Ketogenic diet market is anticipated to grow at a considerable CAGR of 5.5% during the forecast period. Various beneficial factors of ketogenic diet are expected to open several new opportunities for the market and are anticipated to drive its demand during the forecast period. It offers numerous advantages such as weight loss, reduce appetite, improve heart health, and improve cholesterol, blood pressure, and blood sugar. Moreover, several studies suggest that this high-fat, very low-carb diet may benefit several health conditions cancer, heart disease, epilepsy, Metabolic syndrome, glycogen storage disease, and Parkinson’s disease. It is also highly effective for those diagnosed with type 2 diabetes. Diabetes UK and Scientific Advisory Committee on Nutrition (SACN) have released a report which recommends lower carb diets as a short-term effective option for adults with type 2 diabetes who have obesity or are overweight. These diets can help with weight loss, glucose management and reduce the risk factors associated with cardiovascular disease.
The global ketogenic diet market is segmented based on the product type, and distribution channel. Based on the product type, the market is segmented into supplements, beverages, snacks, dairy, and others. Based on the distribution channel the market is categorized into hypermarkets & supermarkets, specialty stores, and convenience stores. Among the product type segment, the ketogenic snacks sub-segment is expected to cater to a considerable market share over the forecast period owing to wide availability of keto-friendly snacks in the market. However, the ketogenic beverages subsegment is likely to grow at the fastest rate during the forecast period.
Among the product type, the ketogenic snacks sub-segment is anticipated to hold a considerable share of the market owing to the easy availability of a wide range of keto-friendly snacks that have high protein content and are low in carbs and sugars. As the keto diet continues to gain popularity, the supply of store-bought keto snacks has increased in the past few years. There is a variety of ready-to-eat snacks available as a Ketogenic snacks including Keto quick crackers, Pork rind, Keto cookies, Keto bars, Keto wafers, keto granola, Keto chips, and nachos, etc. The availability of keto-friendly, easy-to-prepare, and ready-to-eat snacks has influenced the ketogenic diet market globally. Consumers are increasingly seeking quick, healthy, and easy snacking options, which they can grab on the go such as keto-friendly crackers or a low-carb protein bar. Due to this reason, several health and wellness brands are adapting and innovating their product ranges to cater to ketogenic dieters. For instance, in March 2021, PepsiCo, Inc. Launched Hilo Life, a keto-friendly snack brand. The snack brand line features tortilla-style chips formulated with defatted almond flour with flavours including nacho cheese, ranch, and spicy salsa. A serving contains 3 grams of net carbohydrates, 9 grams of protein, and 0 grams of added sugar.
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Ketogenic Diet Market Segmentation
By Product Type
- Supplements
- Beverages
- Snacks
- Dairy
- Others
By Distribution Channel
- Hypermarkets & Supermarkets
- Specialty Stores
- Convenience Stores
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Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
Company Profiles
- Ample Foods
- Ancient Nutrition, LLC
- Beyond Better Foods, LLC
- Bulletproof 360, Inc.
- Danone S.A
- Garden of Life
- Inviting Foods, LLC
- Keto Krisp
- KNOW BRAINER FOODS LLC
- Love Good Fats
- MCTco
- Nestlé S.A.
- Nutricia North America, Inc.
- Pruvit Ventures Inc.
- TDN Nutrition
- Thrive Market
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